Sirena Tuna

Making Tuna Sexy

THE CHALLENGE

The curse of commoditisation

Since 1956 Sirena has been providing Australians with delicious, premium tuna. The challenge is that tuna is now a commodity, and we needed to establish Sirena Tuna as the premium, sophisticated choice for modern recipes.

what we did

The approach

Always on digital advertising

Monthly content creation with enough media budget to ensure sufficient reach, click-throughs and engagement. Delivered via the Prime-and-Remind approach.

Content pillars

Each piece of advertising falls under one of the four brand pillars: Brand, Everyday Inspiration, Product and Sustainability. Each pillar has a clear purpose, definition and key themes that increase brand awareness, frequency of consumption, preference and conversion.

Ongoing goals:

  • Cut through with innovative formats.
  • Capture hearts with classic, sophisticated creative styling.

 

Be big. Be bold. Be intelligent.

What we did

Content strategy

Approach, Pillars, Media, Objective

Digital innovation

Mastering new social advertising formats

Community engagement

Nurturing brand love & advocation

Influencer activation

Identifying & leveraging ambassadors

icon-pencil

digital academy

Sharing is caring. We host monthly workshops to share our digital expertise with staff and clients.
icon-bulb

free resources

Everyone loves a freebie. Access our digital guides and resources and stay ahead of the game.
engagement-icon

Join 1000 other marketers
receiving our updates

“Online Circle Digital creatives to judge on New York Festival advertising awards panel.”

- Mumbrella

“San Churro Gives Aussies ‘1000s Of Reasons To Celebrate’ Via Online Circle Digital”

- B&T

“Australian dessert café chain San Churro successfully boosted ROI and incremental in-store spending by using AI to segment and target social media audience.”

- Sourced from CMO, additional by WARC

“The quality of talent in Australia is remarkable. As we enter our fourth year the standard of applications continue to raise the bar”

- Marketing Academy Founder Sherilyn Shackell

  • mumbrella-logo
  • b&t

Careers

Privacy Policy

Terms & Conditions