what we did
Hyper-targeted audience segmentation
To maximise a small budget, we needed relevance and efficiency. Our audiences were separated into three distinct age groups: 13-17, 18-24 and 25-34 using insights from San Churro and our proprietary Social Pulse software.
Set in a San Churro Chocolateria, these snapchat-style videos depicted relevant moments experienced by our target audience. From a couple’s date night to an overdue catch up with friends, each story captured appetite-appealing mini-stories, overlayed with emojis, drawings and engaging animations that reflected the fun, playful San Churro brand.
Strategic media planning
The videos were distributed where our audience spent most of their time, Snapchat, and they were augmented via Facebook and Instagram video and photo posts, optimised for reach and frequency. Additional posts with local area and intention targeting were created for Search.