Captivating Social Advertising

Pascall New Zealand

THE CHALLENGE

Developing a social presence

Since 1932 Pascall has been bringing smiles to kiwis all across the world. The much-loved New Zealand brand is instantly recognisable and has become a part of many kiwi birthday parties, Friday night treats and movie snacks.

With such a cluttered market and a loss in sales, we needed to create a strong social presence we were could drive awareness with fun, on-brand content. We wanted to develop creative that would capture Pascall-lovers’ hearts and encourage preference of purchase, as well as reinvigorate the kiwi passion for Pascall.

How we did it

The approach

  • Developed a full playbook encompassing our creative and media driven approach. This included content pillars, an annual roadmap of prime event and audience targeting, tone of voice, style guide and a breakdown of our audience and how to map their preferences.
  • Ongoing social media content creation that resonates with the Pascall audience.
  • Campaigns that promote Pascall products in a fun, engaging way. These have included the likes of Pascall Jaffa Lumps, and Pascall and Cadbury collaboration, Winter Warmers.
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Reigniting the Kiwi love for Pascall.

The results

Ads of the world

Our creative featured on top ads of the week

Reached 75% of NZ

Our content has reached 75% of the NZ population

1.5k engagement

Our average post engagement figures

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