what we did
Concept first, channel second
It all started with the idea. We created a new brand platform which made Président cheese “The centrepiece for every occasion.”
Our concept encouraged consumers to consider Président cheese as a delicious, indulgent treat that can be enjoyed both on special occasions and in everyday situations. It was our goal to make Président cheese more accessible to the everyday Australian.
Building upon this platform-agnostic concept, we implemented a successful digital-led strategy that spanned multiple consumer touch points including: web, print, blogs, social, online video, in-store and digital advertising.