Developing a social presence
Since 1932 Pascall has been bringing smiles to kiwis all across the world. The much-loved New Zealand brand is instantly recognisable and has become a part of many kiwi birthday parties, Friday night treats and movie snacks.
With such a cluttered market and a loss in sales, we needed to create a strong social presence we were could drive awareness with fun, on-brand content. We wanted to develop creative that would capture Pascall-lovers’ hearts and encourage preference of purchase, as well as reinvigorate the kiwi passion for Pascall.