Captivating Social Advertising

Pascall New Zealand


Developing a social presence

Since 1932 Pascall has been bringing smiles to kiwis all across the world. The much-loved New Zealand brand is instantly recognisable and has become a part of many kiwi birthday parties, Friday night treats and movie snacks.

With such a cluttered market and a loss in sales, we needed to create a strong social presence we were could drive awareness with fun, on-brand content. We wanted to develop creative that would capture Pascall-lovers’ hearts and encourage preference of purchase, as well as reinvigorate the kiwi passion for Pascall.

How we did it

The approach

  • Developed a full playbook encompassing our creative and media driven approach. This included content pillars, an annual roadmap of prime event and audience targeting, tone of voice, style guide and a breakdown of our audience and how to map their preferences.
  • Ongoing social media content creation that resonates with the Pascall audience.
  • Campaigns that promote Pascall products in a fun, engaging way. These have included the likes of Pascall Jaffa Lumps, and Pascall and Cadbury collaboration, Winter Warmers.

Reigniting the Kiwi love for Pascall.

The results

Ads of the world

Our creative featured on top ads of the week

Reached 75% of NZ

Our content has reached 75% of the NZ population

1.5k engagement

Our average post engagement figures


digital academy

Sharing is caring. We host monthly workshops to share our digital expertise with staff and clients.

free resources

Everyone loves a freebie. Access our digital guides and resources and stay ahead of the game.

Join 1000 other marketers
receiving our updates

“Online Circle Digital creatives to judge on New York Festival advertising awards panel.”

- Mumbrella

“San Churro Gives Aussies ‘1000s Of Reasons To Celebrate’ Via Online Circle Digital”

- B&T

“Australian dessert café chain San Churro successfully boosted ROI and incremental in-store spending by using AI to segment and target social media audience.”

- Sourced from CMO, additional by WARC

“The quality of talent in Australia is remarkable. As we enter our fourth year the standard of applications continue to raise the bar”

- Marketing Academy Founder Sherilyn Shackell

  • mumbrella-logo
  • b&t


Privacy Policy

Terms & Conditions