Taking a stand for equality
The campaign needed to reach beyond traditional perceptions of Mercedes-Benz Ladies Day and encourage women of all backgrounds to participate. We saw this event as an opportunity to strengthen the stance of the brand as an ethical driver of equality and social awareness, supported by influential ambassadors including Sylvia Jeffreys, Shane Delia and P.E Nation.
We built a campaign that celebrated women in a selfless, empowering way. Entrants were motivated to nominate the inspiring women in their lives and describe what makes them special. Once submitted, entrants could share their nominations across their social channels with specially designed cards including their personalised descriptions. The winning entrant won an all-inclusive prize for two to Mercedes-Benz Ladies Day.