what we did
AI driven creative
We brought together AI, creative, media, retail and customer service with a creative solution that would achieve our strategic social and digital marketing goals.
We focused on finding new prospects and also targeted current San Churro’s ‘El Social’ loyalty members. We started with San Churro’s strongest marketing channel – social media. With a base to work from, we further refined our audience, by using our proprietary data aggregation tool Social Pulse, integrated with AI from IBM Watson, to gather consumer intelligence.
We then used Social Pulse to identify our consumers personalities and emotions, allowing us to further refine our hyper-targeted campaign to an already high-value audience. The next step was using AI to inform content creation.
Our creative team produced over 500 messages for our tool to perform linguistic analysis and determine which were most likely to resonate strongly within the audience. Out of 500 crafted messages, 48 were selected and pushed through to market across Google, social media, web and instore.