We move product

B&D Doors

Background

An Australian icon

B&D Doors has been an Australian icon since unveiling the first roller door in 1956 and throughout their history have been known for their innovation, retaining market leadership in premium garage door manufacturing for over 50 years.

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Generate leads

B&D Doors approached Online Circle Digital to help them expand their advertising channels into social media to drive leads and recruit new buyers. Our key focus for the campaign was to move  key target audiences from awareness to lead generation.

We built audiences using insights from B&D Doors and our proprietary tool Social Pulse. Connected to IBM Watson, Social Pulse delivers behavioural rich category information.

 

Based on these insights we created:

  • 6 versions of creative tailored to each audience and their most relevant feature/benefit
  • Sequential messages through video for awareness, carousel ads for consideration and lead generation and link ads for retargeting.
  • A/B testing set in real-time, controlled by a Live Dashboard
  • Custom landing pages for continuity and to increase conversion rates
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The numbers are impressive

We sold garage doors

The B&D website crashed due to popularity

300,000 people reached

A test-budget reached over 300,000 highly targeted people

Double conversion rates

Campaign landing pages doubled normal conversion rates

3.5x more efficient

Lead generation ads were 3.5x times more efficient

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