> Jeff has worked in senior marketing roles for over 20 years for corporations such as Telstra and United Energy.

> Having run boutique consulting and advertising agencies for near 10 years he has consulted to organisations large and small. Notable clients have included AIPO (Australian Government), Qantas, Esanda and VeriSign.

> Developed his first web site over 12 years ago and has been involved in the industry ever since.

> Is tertiary educated in marketing at Monash University and is a member of Australian Mensa.

> He's constantly invited to speak on Events. In 2010 He's been at Ad:tech Syndey, The Internet Show Melbourne, CEO Institute Internet Training and ADMA Conference.

> Elected one of top 10 most trusted SEO professionals in the world by Marketing Today.

> Ranked as Top 30 most influential in Internet Marketing in Australia by BandT magazine and top 300 best world's marketing websites by AdAge. 2010 Lucio was voted 100 most influencer marketer by Online users (www.invesp.net)

> Was one of Brazil's youngest Advertising Director in the early 90‟s. Managed brands for MasterCard, Unilever, Microsoft and AMRO Bank while at McCann Erickson, Lowe and Ogilvy Brazil.

> Is constantly interviewed by Media as The Age, Anthill Magazine, MX, Digital Ministry and others.

> He’s constantly invited to judge International Awards on Internet Marketing. In 2009 he’s been invited to be one of NY’s Festivals judge.

> Has transited through a variety of roles within the Media and IT industry over the last 16 years, including experiences at international media outlets such as the International Data Group (IDG), publisher of PC World and MacWorld.

> Is actively trying to improve websites and applications usability, performance and design since Windows 3.11 back around 1994. Is optimist with the advent of CSS3 and HTML5.

> Has covered the internet and IT industry as a reporter for over eight years, getting involved on the design and content production for both print and online major publications.

> Holds a Degree of Journalism and an Advanced Diploma of Software Development. Speaks four human languages. Writes five computer languages. Worries about the effects of the combination of the information society, the throw-away society and broadband internet.