Our brief was to work on an Online Crisis Management issue that started in New Zealand and spread quickly to Australia.

- A Microsite to provide a platform of facts and engagement.

- PPC campaigns to capture possible hits before they became aware of the issue.

- Our 24/7 monitoring system, Online 1984® , tracked and analysed online sentiment.

- Pro-Active Social Media Engagement – Twitter, Facebook and Ning.

- Reactive communications in topical channels.

- Online Press Releases.

- Selection and engagement with influential online channels/influencers.

Results: Cadbury turned around the issue from a negative brand position to a positive brand positions in 90 days – with an x% (no disclosure) increase of sales.

Our brief was to support Amcor’s initial steps with Social Media, including an Online audit and Social Media Policy. Being a large global company, Amcor has many stakeholders.

We had to be sensitive to the companie’s different audiences (external and internal). Having a thorough understanding of Amcor’s online presence was vital in keeping a professional image and unique corporate message.

- A complete web audit across 42 countries.

- Support and planning of the Social Media Policy.

- Risk strategy planning (including claiming online channels).

- Strategy to leverage new found assets.

- Continuous Online Monitoring.

Results: Amcor has full understanding and control of its owned media and assets, they have a Risk Plan in place and have started the process of educating staff for Social Media.

Starmaid is Australia’s 3rd largest manufacture of houseware and kitchenware.

Part of their retail strategy is to increase awareness of the brand and acquire new customers. Their goals include increasing traffic to the Starmaid website by 200% and converting new visitors to a mailing list database.

- Developing a campaign that targeted Mums and Gen Y audiences.

- The campaign was housed on the Starmaid website and was activated using Social Media channels. We used a combination of online influencers, competition websites and pro-active social media engagement to promote the competition.

Results: In the first month of the campaign, traffic to site increased by 253% .

Over 80% of entrants to the competition signed-up to the mailing list.

The new database will be a valuable tool in keeping customers informed of specials and company information.